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REQUEST BUSINESS MARKETING AND RESEARCH
Hospitality · Guest Intelligence · Market Research · Supply Opportunity

Understand Guests, Markets and the Opportunities Behind Better Hospitality Decisions.

OARA supports hospitality businesses and suppliers with research into guest expectations, market demand, competitive positioning, pricing, products, sourcing, supply needs and geographic opportunities.

GUESTS•MARKETS•COMPETITION•SUPPLY•OPPORTUNITY
GUESTNeeds & Expectations
MARKETDemand & Segments
COMPETITIONPosition & Experience
SUPPLYProducts & Sourcing
GROWTHMarket Opportunity
Hospitality Research Focus

Market Intelligence for Guest Experience, Supply and Growth Decisions.

Hospitality businesses operate at the intersection of guest expectations, service, location, pricing, products and competition. OARA structures research around the specific commercial questions an organization needs to understand.

01 · GUEST

Guest & Audience Research

Study guest needs, preferences, expectations, audience segments and changing experience priorities.

02 · MARKET

Hospitality Market Intelligence

Examine demand signals, locations, market segments, competitive conditions and commercial context.

03 · COMPETITION

Competitive & Positioning Research

Compare hospitality concepts, service positioning, visible pricing, amenities and market differentiation.

04 · SUPPLY

Product & Supplier Research

Research hospitality products, operating supplies, sourcing options and supplier-market context.

05 · COMMERCIAL

Pricing & Channel Intelligence

Study price context, procurement routes, supplier channels and relevant commercial pathways.

06 · EXPANSION

Location & Market Development

Evaluate geographic markets, customer segments, service gaps and expansion opportunities.

Hospitality Intelligence Pathway

From Guest Expectations to Commercial Opportunity.

Research can be structured around a hospitality concept, guest segment, product category, supplier requirement, competitive set, location or expansion objective.

01

Define

Clarify the hospitality question and business objective.

02

Guest

Identify relevant audiences, needs and expectations.

03

Market

Study demand, locations, segments and competition.

04

Supply

Research products, suppliers, pricing and procurement routes.

05

Analyze

Identify gaps, commercial signals and market context.

06

Support

Organize findings for informed hospitality decisions.

Custom Hospitality Research

Start With the Guest, Property, Product or Market You Need to Understand.

A project may focus on guest behavior, a hospitality segment, competitive positioning, amenities, procurement, hotel and restaurant supplies, pricing, a location or a new market opportunity.

Guest IntelligenceNeeds, expectations and audience context.
Market & CompetitionDemand, positioning and hospitality landscape.
Supply IntelligenceProducts, suppliers and procurement context.
Market DevelopmentLocations, gaps and expansion questions.